The marketing activities of electricity suppliers often appear somewhat desperate. Boring, interchangeable messages and temptations with uninspiring switching bonuses such as iPads, fitness trackers and co. rarely persuade customers to change their electricity contracts. Change of provider, cost comparison, security of supply are confusing keywords. Technically, everything is fine in the “engine room of life”, isn’t it? Tobias Kurth, managing director at Energy Brainpool and Eike Dehning, holder of dhng Consulting discuss what this means. Both have been observing the developments of the energy market for a long time.
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